3 Reasons Your Branded Event Needs a Photo Booth
Experiential marketing uses branded strategy to create immersive and engaging moments. Many companies, especially here in NYC, are now hosting sensory driven pop-ups, product launch parties, and activations in order to promote their products and services, build brand awareness, and establish authentic connections with their consumers. By creating an immersive experience with personalized touch points, you are inviting consumers to taste, feel, smell your brand. By creating social media worthy moments and photo opportunities, you can expand your audience even further. That is where a photo booth comes in!
"We had them at onsite at a trade event for two days and guests loved it! It added such a fun engagement component to our booth - plus {the team was} an absolute blast to work with."
- Dara, Senior Event Producer for Ritual Zero Proof
1. GENERATE BRANDED SOCIAL MEDIA CONTENT
With today’s fast-moving marketing strategies, we know social media is a powerful tool for brands. Using a photo booth to create branded content designed with social media in mind can amplify your message or campaign across all platforms. With our modern photo booths, you can offer branded still images, boomerangs, gifs, and even videos, shared instantly via text, email, or Airdrop and ready for posting on TikTok, Instagram, Facebook, or Twitter.
Use unique hashtags for your campaign, which can be shared in the email delivery, to expand your reach even further.
2. UTILIZE CAMPAIGN DRIVEN LEAD GENERATION & ANALYTICS
After experiencing the booth, every user will be prompted to email or text themselves a copy of their capture. This is your opportunity drive them towards your campaign goals. Have a call to action you want to direct people to? We can customize the email with your logo, a link to your store or social media account, share a hashtag, newsletter signup, and more.
You can also understand how your event performed with your personal analytics page. You can view and share total captures, shares, web views, web shares, clicks, and downloads. Need social media content? Easily filter through the most popular images to showcase influencers. After the event, we can deliver a CSV file with all the data collected.
3. PROVIDE ENTERTAINMENT & GET ENGAGEMENT
Is there anyone that doesn’t love a photo booth? Your event attendees will jump at the chance to document the event, especially if there a moment created for them with an eye-catching display or custom backdrop. So while you’re collecting key data and building your brand’s awareness, your guests are having fun, associating your company with their joyful experience and capturing a memory to share while doing so.
You can also engage with booth users by running a contest, creating a survey, and inviting them to sign up for updates or follow on social media.
